Advocacy campaign

aerial shot of Moonee Valley 

We actively advocate on behalf of our community to the state and federal governments and key decision-makers on a range of important issues.

We do this in a number of ways, ranging from regular meetings with our local members of parliament, as an active member of peak groups – such as LeadWest, through delegations to the Victorian and Commonwealth governments and meetings with government agencies and departments.

Working with our community and key groups we focus on identifying achievable solutions to important issues.

As part of this approach we have developed a series of advocacy fact sheets that outline some of the high priority issues our community faces and how we believe these can be solved.

We invite you to have a look at these fact sheets and if you feel strongly enough about the issues make your views known to your local members of parliament.

Lifting advocacy to the next level

An important role of Local Government is to advocate for and on behalf of the community.

While many people think of advocacy as something that is played out in the media and involves a lot of chest-thumping, often the most effective form of advocacy comes from establishing constructive working relationships.

On any given day it’s common to find Councillors and Council officers engaging constructively with members of Parliament, government officials and key decision-makers as we work to secure the best possible outcomes for our community.

We have a well-established Advocacy Agenda that reflects the priorities of our community as told to us during the development of the Moonee Valley Next Generation 2035 Community Vision.
Moonee Valley Next Generation 2035 was developed just over two years ago following extensive consultation. At that time the Moonee Valley community told us that it wanted a municipality that was:

  • friendly and safe
  • green, clean and beautiful
  • supported sustainable living
  • vibrant and diverse

It’s for these reasons that our major advocacy priorities are focussed on turning this vision into a reality.

Among these priorities are the need to tackle traffic congestion by working with State Government to improve public transport and the way our road network operates. Other priorities include effectively managing the growth that we are experiencing to ensure our suburbs and neighbourhoods remain liveable and environmentally friendly.

As part of our advocacy activities, Council officers recently hosted a bus tour for our local parliamentarians and representatives from VicRoads for a first-hand look at some of the issues affecting the community.

In addition to visiting a number of sites earmarked for future major development, the tour also looked at possible solutions to traffic congestion which included the following locations: 

  • English Street and Matthews Avenue interchange
  • Airport West
  • Keilor Road, Grange Road and Newman Street
  • Niddrie and the possible impacts of the CityLink Tulla Widening project on local streets.

Among other issues discussed were the need for a rail under road grade separation of the rail crossing at Buckley Street, Essendon, as well as other projects including pedestrian operated traffic signals on Milleara Road, Keilor East, and the potential impacts of major developments at Moonee Valley Racecourse and Flemington Racecourse.

Shortly after the tour the State Government announced funding for the installation of pedestrian operated traffic on Milleara Road.

As part of our advocacy efforts we have also met with senior State Government department officials in the areas of planning, local government, public transport and tourism and events.

We have also hosted a visit from the Minister for Creative Industries to advocate for funding to upgrade the iconic Incinerator Gallery and we look forward to hosting a visit from the Minister for Local Government in late July to update her on current issues affecting our community.

We also advocate on issues such as:

  • business investment and increased employment opportunities
  • attracting funding for arts and cultural activities as well as leisure facilities
  • improved health, wellbeing and learning outcomes for our community
  • challenges for Moonee Valley due to population growth and development pressures

April 2016 update

As part of our advocacy program Mayor Cr Andrea Surace and CEO Bryan Lancaster travelled to Canberra for a series of meetings with government ministers and their opposition counterparts.

The meetings were used to raise a number of important issues ahead of the upcoming federal election, including the need to improve public transport, reduce road congestion and grow jobs.

Council put forward a number of practical solutions, including the construction of a rail link to Melbourne Airport. Our plan would see the extension of the Flemington Rail alignment to the airport along with the construction of two new stations at Highpoint Shopping Centre and Avondale Heights/Keilor East.

We encourage you to have a look at the Melbourne Airport Rail Link fact sheet to find out more about this important advocacy priority.

March 2016 update

The previous Planning Minister Matthew Guy, with support from Council and Essendon Fields, announced an initiative to expand and grow Airport West and Essendon Fields into an exciting new aviation and employment precinct.

This initiative has the potential to bring 25,000 new jobs to Moonee Valley within a vibrant business precinct focussed on aviation, research, technology and retail.

We have been committed to pushing the growth of this precinct through our Advocacy Agenda, draft Economic Development Strategy and the Airport West Structure Plan.

Watch the below video to see how this exciting new precinct will evolve into the future!

Read the media release for more information.

Moonee Valley Advocacy Agenda – Join Us

Moonee Valley is a city in transition; it is changing and expanding as Melbourne’s population continues to increase. In line with State Government policy, Moonee Valley, as an inner Melbourne area, is and will continue to take on a percentage of this population growth. This brings to Moonee Valley both challenges and opportunities.

Moonee Valley is also in the perfect location in relation to being the gateway to the Melbourne CBD for those living in outer north and west. As the population rapidly grows around us it adds further challenges and opportunities for the local area.

Moonee Valley Advocacy Map (pdf, 3.5MB).

We are working hard to develop effective, robust long-term strategies and projects that aim to address these challenges and further capitalise on potential opportunities. Many of these strategies and projects cannot be implemented in isolation as we do not always have the resources, means or power to achieve what we want for the community.

We need people, organisations, other levels of government and in many cases, the community to join us to help achieve positive outcomes for the local area and even the region.

We have developed an Advocacy Agenda (pdf, 360KB) which includes objectives we are committed to focusing on over the next three years. Under each of the objectives are a range of advocacy projects.

Our agenda aligns with the key themes in the Council Plan and what the community told us as part of developing the Moonee Valley Next generation (MV2035) Community Vision.

We have and continue to do a lot of work advocating on behalf of and joining forces with the community in relation to projects like: