A small business owner herself, Shelley Friesen knows how tough it is at the moment.
“It’s devastating seeing so many businesses suffering,” said the Director of Melbourne Social Co.
It’s why when she saw Council’s COVID-19 Recovery Grants on offer, she came up with a collaborative project that would not only provide her staff with work, but help other local business owners.
“That is why I was really keen to apply for the Council grant, so that we could develop and deliver a series of workshops to local small business owners on how they can best navigate the digital marketing space in the current climate,” Ms Friesen said.
“We feel so passionate about supporting our fellow small business owners and can’t wait to share our knowledge and experience with them.”
The Melbourne Social Co team has designed the ‘Social Media for Beginners’ workshop to help businesses feel confident using social media to promote their service offerings.
The 2-hour workshop are open to all businesses for $49 but Moonee Valley businesses are able to attend for free.
“We wanted to make these virtual events free and completely accessible to the local community,” Ms Friesen said.
“We have Moonee Valley Council and the COVID-19 Recovery Grants to thank for making this happen.”
A long-term Essendon resident, Ms Friesen was excited to set up her company close to home.
“When a gorgeous studio space came up on Puckle Street, I had to have it for our HQ!
“We love working in Moonee Ponds and enjoying all of the local shops and amenities, particularly the coffee.”
Learn more about the Social Media for Beginners workshop here.
Applications are now open for the Second Round of COVID-19 Recovery Grants.
Businesses with collaborative project ideas (for two of more Moonee Valley businesses working in partnership to innovate or support each other, e.g. Shared promotion of marketing for local retail or business precincts; offering subsidised services to financially impacted local businesses; innovative projects connecting local businesses) can apply under the ‘Business Collaboration’ category for grants up to $10,000.
Applications can also be made under the ‘Adapting to Changing Needs’ category for amounts up to $5,000.