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Advocacy
Advocating for what matters to Moonee Valley.
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Advocacy Strategy 2026-29
Moonee Valley City Council has launched its Advocacy Strategy 2026–29, outlining how Council will champion the needs and aspirations of our growing and diverse community over the next 4 years.
As more people choose to live, work, learn and spend time in Moonee Valley, demand for services, infrastructure and places to connect continues to grow. The Advocacy Strategy provides a clear and coordinated approach to representing community priorities and seeking the support needed to deliver long‑term infrastructure, service and liveability outcomes.
The strategy focuses on advocating for outcomes that matter most to the community, supporting a city that is connected, healthy, inclusive and resilient. It recognises that many of the changes needed cannot be achieved by Council alone and require strong partnerships with State and Federal Governments, regional allies, community organisations and industry.
We’re committed to building relationships with decision‑makers, working collaboratively with partners, participating in regional and sector‑wide forums, making submissions and raising awareness of local issues, all guided by Council’s long‑term vision for Moonee Valley, MV2040.
Community voices are central to the strategy. By listening to residents, businesses, students and community groups, Council can better represent local needs and ensure Moonee Valley’s priorities are understood at every level.
The Advocacy Strategy 2026–29 reinforces Council’s commitment to speaking up for everyone who lives, works, learns and plays in Moonee Valley—today, and for generations to come.
Our advocacy themes
We are committed to providing high quality, affordable and accessible infrastructure to strengthen community wellbeing, promote safety and meet the evolving needs of our growing city:
- revitalised Essendon Community Bowls precinct
- a competition-compliant indoor sports facility
- a Moonee Valley soccer hub at AJ Davis Reserve and Essendon Keilor College (Niddrie campus)
- an activated Windy Hill
- a new pavilion at Airport West Tennis Club
- a new pavilion at Boeing Reserve
- an improved Queens Park Pool
- a new pavilion at Canning Reserve
- quality early years facilities
- increased active, accessible and sustainable transport
- streetscape renewal and increased road safety and major intersections
- an integrated Keilor East Railway Station precinct.
Delivering inclusive and accessible essential services to people of all ages, backgrounds and abilities is at the heart of our work:
- equitable funding for Library and Learning services
- increased mental health services
- a better approach to waste management.
We have a vision of creating a liveable, resilient and sustainable city for everyone, now and for years to come:
- increased action in response to climate challenge risks and hazards
- investment in resilient, zero carbon buildings and urban spaces
- stronger flood mitigation infrastructure
- increased gambling reforms that protect community wellbeing
- improved state government communication with underrepresented and disadvantaged communities about the things that impact them
- supporting social and affordable housing in Moonee Valley
- increased investment in and access to third spaces for all community members.
How you can get involved
There are many ways for you to become an advocate. You can:
- visit Your Say Moonee Valley to contribute to Council consultations
- call or email your Councillors.
- attend a Council Meeting, either in-person or virtually
- write a letter or request to meet with a Member of Parliament
- join one of Moonee Valley’s local community groups, such as Friends of groups, sustainability organisations, Rotary or the Country Women’s Association
- start or fill out a petition.
Our progress
Want to know more? To find out more about how we’re implementing our Advocacy Strategy, and other ways you can get involved, contact our Advocacy team at advocacy@mvcc.vic.gov.au.
Read up on our progress via the:
Why we advocate
We advocate so that everyone who lives, works, plays or learns in Moonee Valley has what they need to thrive.
Some projects and initiatives are out of Council’s direct control – like building train stations, or upgrading major roads. Even though these projects cannot be delivered by Council directly, we advocate to other levels of government to turn good ideas, into reality.
Some issues affect more than one Council, so we may join with other local governments to advance our shared interest.
To deliver Council-led projects and help balance the contribution made by ratepayers, we seek funding from other interested partners. This can include applying for grants, or seeking funding commitments at election time.
How we advocate
There are a range of tools which we can use to advocate effectively, including:
- running campaigns to raise awareness of issues in the community and encourage community involvement
- developing partnerships with key stakeholders, local and regional organisations, and peak bodies
- liaising with local Members of Parliament, State and Federal Ministers, Shadow Ministers, Opposition and Crossbench members, and local State and Federal election candidates
- participating in the work of peak bodies and regional organisations including M9 and the Municipal Association of Victoria (MAV)
- making submissions to government and parliamentary enquiries
- identifying and applying for grants to secure funding
- promoting commitments, where we receive them, to encourage other parties and stakeholders to lend their support, and
- engaging with media on advocacy priorities.
Do you have any questions?
To find out more about how we’re implementing our Advocacy Strategy, and other ways you can get involved, contact our Advocacy team at advocacy@mvcc.vic.gov.au.