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What you need to know
Your privacy
Moonee Valley City Council (Council) is committed to the protection of your right to privacy. We collect, use and disclose personal information in accordance with the Privacy and Data Protection Act 2014, the Health Records Act 2001 and other applicable legislation.
Council’s obligations
Under the Privacy and Data Protection Act 2014, Council has obligations in relation to how we collect, store, use and access personal information you provide to us.
Council is required to set out in a document clearly expressed policies on its management of personal information. Council has endorsed an Information Privacy Policy based on the 10 information privacy principles, which regulate the handling of information. To view the Information Privacy Policy, visit Public Policies and search for Information Privacy Policy.
This policy document must be made available to anyone who asks for it.
If you believe Council has dealt with your personal information inappropriately
If you believe Council has breached the Information Privacy Principles, please contact our Privacy Officer on 9243 8888 or email privacy@mvcc.vic.gov.au.
You may also contact the Office of the Victorian Information Commissioner (OVIC) to make a complaint concerning the handling of your personal information by Council.
Post:
Office of the Victorian Information Commissioner
PO Box 24274
MELBOURNE VIC 3001
Email: enquiries@ovic.vic.gov.au
Website: https://ovic.vic.gov.au/
Who the Act covers
The Privacy and Data Protection Act 2014 covers Councillors as well as all employees of Council. Non-government organisations that work for us under contract may also be obliged to comply, depending on the contract.
Access and correction of information
A person is entitled to seek correction or amendment of a document containing their personal affairs information or health information, where they believe the information is inaccurate, incomplete, out of date or would give a misleading impression. All requests for amendments are administrated under the Freedom of Information Act 1982 and Council will take reasonable steps to ensure that information held by us is correct.
Requests for amendment must:
- be made in writing and addressed to the:
Freedom of Information Officer
PO Box 126,
Moonee Ponds VIC 3039
Email: foi@mvcc.vic.gov.au
- clearly detail the matters in respect of which the person making the request believes the personal affairs information is inaccurate, incomplete, out of date or misleading
- clearly detail the amendments the person wishes to be made.
Smart City Initiative
Moonee Valley City Council is committed to creating a more liveable, sustainable and efficient place for everyone. As part of our Smart City Initiative, Council is deploying sensors across key public spaces to better understand how our community uses these areas. These sensors provide valuable and anonymous data that help us make informed decisions to improve services, optimise resources and plan for the future.
What this means for you
The Smart City Initiative is all about creating a better Moonee Valley for everyone. Here’s how it will make a difference in real life:
- Keeping our community sustainable and clean: For example, by using sensors to monitor bin usage in parks, we can improve waste management and ensure cleaner parks.
- Enhancing safety, accessibility, and functionality of public spaces: Imagine well-lit footpaths that adjust brightness based on activity, making it safer to walk at night, or real-time parking information to save you time when visiting local shops.
- Helping the Council make data-driven decisions: For instance, tracking how often playgrounds or sports facilities are used can guide upgrades and new projects to where they’re needed most.
- Ensuring decisions and initiatives work as expected: If we implement a new pedestrian crossing system, we can use data to confirm whether it’s improving traffic flow and safety, making adjustments if necessary.
Sensors
Sensors are like the city’s little helpers! They’re devices that gather insights about the world around us, helping us understand and improve our environment.
In Moonee Valley, sensors play a big role in making our city better. For example, they can:
- show how trees cool the area around them, helping with sustainability and making our city greener
- tell us when places are busiest, so we can plan and manage public spaces for everyone’s comfort
- let us know when bins are full, improving waste collection and keeping our streets clean
- alert us when public toilets need cleaning, ensuring facilities are fresh and ready for use
- tell us if assets we've installed (e.g. bike racks, paths, green spaces) are being used.
With sensors, we can work smarter to create a cleaner, safer and more sustainable Moonee Valley!
Why we are collecting data
We collect data to help design and maintain our city spaces in ways that truly meet the needs of our community. With new technologies, we now have more opportunities than ever to use sensor data to make informed decisions.
This data allows us to:
- understand how spaces are used, so we can improve them to better suit residents and visitors
- identify and solve issues faster, like fixing poorly lit areas or improving traffic flow
- plan for the future with insights that guide sustainable growth and smarter investments.
By using this information wisely, we ensure our city remains a vibrant, accessible, and welcoming place for everyone.
Your privacy
We understand that privacy is important to you, and we’re committed to protecting it. Here’s how we ensure your privacy is respected:
- No personal or identifiable information is ever collected.
- No recording or storage of video footage. While some sensors may look like cameras, they are not CCTV cameras. These “smart cameras” are designed to count things like cars, bikes, trams or pedestrians. They send only the count to Council - no video footage is ever recorded or stored.
- All information collected is anonymous and aggregated.
- The insights we gather are used solely for analysis and planning purposes to improve our city.
If you’d like to know more about how your personal information is handled, check out Council’s Information Privacy and Security Policy or email us at privacy@mvcc.vic.gov.au.
Data and security
The information collected by sensors is sent securely to Moonee Valley City Council and viewed through a dashboard. These dashboards make it easy for us to quickly access insights, helping us make informed decisions to improve our city.
All data is encrypted and protected by strict security protocols, ensuring it remains safe and secure. For more details, visit the Minnovation Technologies website.
Sensors in your neighbourhood
Object detection – Assist with understanding of how road and pedestrian use this intersection. It will also provide better insight on how to make our roads more usable and safer for our community.
- Essendon North Junction – Mt Alexander Road/Bulla Road, Keilor Road, Lincoln Road
Asset utilisation and condition – Assist with understanding how many patrons use our different facilities for future planning and maintenance.
- Boeing Reserve – Tennis courts
- Bent St Reserve – Dog park
- Lincoln Reserve – Public toilet
- 177A Mount Alexander Rd, Ascot Vale
Environmental sensor – Assist with data ranging from temperature, wind speed and dust level. Such data is valuable to understand Moonee Valley’s environment holistically.
- 69-79 Military Road, Avondale Heights, 3034 VIC
- 47-53 Canterbury St, Flemington VIC 3031
- Woodlands Park, 32 Winifred St, Essendon VIC 3040
- Fairbairn Reserve, 26-50 Woods St, Ascot Vale VIC 3032
- 1 Emerald St, Essendon West VIC 3040
- 5 Devon Ave, Keilor East VIC 3033
- Ratcliff Community Centre - 1A South Rd, Airport West VIC 3042
- Niddrie Hub Neighbourhood Centre - 3 Matthews Ave, Niddrie VIC 3042